Design
Design mattersWeb design should not be driven entirely by graphic artists or coding engineers. Design is strategic. The Internet is brimming with over a trillion pages of content. Quality alone is not sufficient. A website design must be compelling enough to capture its audience's attention then sticky enough to glue them to their screen.
It's a story stupid
"To involve people at the deepest level, you need stories." - Harvard Business Review. Engaging your web audience requires knowing where your reader desires to be led. In a society engorged with information and deprived of time, a website must persuade its user to push deeper and explore.
Branding
Why has branding become such a big deal?
We live in a world of supersaturation. Increasingly, consumers make their final purchasing decisions based on belief or emotion rather than completely judging a product or service on its qualitative features alone. Consumers, in other words, choose brands.
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Art
Distinctive Graphics
From a very early age, we use pattern recognition to differentiate and categorize the world around us. Implementing thought-provoking graphics can take your clients deeper into the narrative of your corporate story than prose alone. The most provocative stories are often shared without uttering a word.Read More...
Transcendent Motion
In the world of business and commerce, in every contact and transaction, visual communication has always been a determinative factor. For many, rich media has been translated as media only for the rich. That's no longer true. Flash and other animated content are readily within reach of the most lean of web design budgets.Read More...
Content
In the book Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
, Guy Kawasaki urges us to "eat like a bird and poop like an elephant." In other words, consume knowledge (like crazy) and spread that knowledge around (freely). Trusted branding requires the consumer to come to recognize your company as a leader in its field. Humans are created with an insatiable appetite to explore. Quenching the hunger of curiosity with concise and current content provides the stickiness for return hits and feeds viral spread of your brand.Read More...
Photography
Essence of Life on PaperPhotography is the essence of life distilled onto paper and preserved for the future. An abstract shape, a fleeting moment captured, the expression on one's face, these are the palettes of the lens conveying a mystery what words alone cannot communicate.
An evolutionary step out of the left and into the right hemisphere of 3am Consulting, Revision7 Design offers photographic eye-candy too sweet to pass by.
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Created with Zaragoza Clouds
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